Why Setting Goals is not Enough

Sorry folks, setting Goals just isn’t enough.  We’ve all read articles, gone through workshops, watched videos and filled out worksheets on Goal Setting.  We’ve learned about setting S.M.A.R.T Goals (Specific, Measurable, Achievable, Realistic, Time-based).  We’ve been told to write Goals down, put sticky notes on our mirrors and recite incantations about achieving them.

Still…. Most people struggle to actually achieve a Goal!!

It’s not for lack of trying.  And certainly not for lack of motivation, vision, or desire.  So, what is the roadblock?  Again, setting Goals is not enough – and setting Goals is usually where people stop.

Targets must also be set!

Many use the words “Goal” And “Target” interchangeably or as a generalized term for their main objective.  But as we all know – Words have Power – and distinguishing between Goals and Targets could have a huge impact on your progress and success.


Goals vs. Targets - What’s the difference?

  • Goal: You achieve it, or you don’t.  An absolute. The overarching objective.
  • Target: Can move and adjust, hit the center or the edge. A measure of Progress.

And you guessed it – Targets lead to Goals

For example, if your “Goal” is to go to the gym 4 times a week, and you only go twice – you did NOT hit the goal = failure (womp womp!).  But if 4 workouts is your “Target” and you go twice, you’re on the board, you did GO = Success!!  You made PROGRESS!  Semantics?  Maybe.  …But words have Power.

In this example, the Goal would be increased health, strength, or energy.  The Targets would be going to the gym 4 times a week, eating more vegetables, and reducing stress.  See the difference?

Mentally, not hitting a Goal (even a short term one) can be devastating.  No one likes the feeling of failure or not doing enough (ouch!)  People will give up on a Goal even when they are making some progress but feel they will not achieve it 100% in the end.  That’s just sad. Changing a short term “Goal” into a “Target” may just be the answer!  ….Words have Power.


Targets are the Key to Achievement

Goals ARE important!  Please don’t get me wrong! Spend time on them, thoughtful, purposeful time.  It’s crucial you know what you are going after – business growth, health, relationships, finances, fulfillment, a vacation, creating space to relax… anything!

The purpose of a Goal is to tell your brain exactly what the end point is you are seeking.  But Targets – they move you forward efficiently and effectively!

Targets lead you towards the Goal.  Look at them as steppingstones.  Having targets provides a more accurate measure of your progress.  You can adjust them, prioritize them, structure them, and assess your positive movement forward easily.  Create targets based on activates needed that contribute to achieving the Goal.


  • If your Goal is to increase revenue $50,000 in the next 4 months – your target each month is $12,500. Other contributing Targets could be to call 100 clients a week, increase ad spend 5%, or send out a Newsletter to existing clients.  If you only hit $10,000 this month, called 75 clients, increased ad spend 5% and did get that Newsletter out - then re-assess your call strategies and if you Newsletter was effective and add $2,500 to next month’s target to keep on track.

Keep Targets manageable.  What actions need to be taken that will lead to the ultimate Goal? Line out the Targets in detail over the length of time you’ve set to reach the Goal.  Then measure your progress to the Targets – how close did you get, did you exceed the Target, were you way off, what needs adjusted?

Targets keep you ON TRACK to hitting that Goal. The better, more accurately you hit your Targets and zero in on the bulls-eye, the closer you are to achieving that Goal.


The Recipe for Success

  1. Define your ultimate Goal – make it big and bright and meaningful
  2. Set Weekly or Monthly Targets – bite sized pieces that lead to the Goal. BE DETAILED!
  3. Each Week/Month – asses the Progress you made.
  4. Adjust the next Weeks/Months Targets based on your assessment.
  5. Track all progress towards the Goal – you’ll get there!

So go on now!!  Set those BIG Goals.   But don’t forget to set Targets as well.  Keep your eye on those Targets and the Goal will take care of itself – YAY Success!!!